China has vested economic interest in India provided the trade war with USA. China and India are the major populous countries in world. Through bilateral trade and opening up economy helps manufacturing and service sectors grow and expand thereby creating employment opportunities and meeting the consumer demand. With the global recession looming, export oriented economy will be hit. However, domestic consumption and consumer based economy like India and export based economy like China can strike a balance and not much impacted by the global recession.

With protectionism growing and weakening globalization China needs to see its neighbor for trade is a obvious choice. Moreover, India is growing economy with good relationship with middle east, european union, USA and ASEAN, China sees an opportunity for itself.

Let’s not see the opening of China for Indian business with suspicion, rather utilize the full potential of Chinese Market and its access across globe. Indian business will have an opportunity to learn a lot from Chinese business strategy.

Src: https://www.quora.com/Why-is-China-now-opening-its-market-for-Indian-businesses/answer/Vikash-Jha-384?__filter__=&__nsrc__=2&__snid3__=5173555756&force_prompt_topic_bio=1

To expand the horizon of your business, you need to reach your customer and serve their purpose. You need to know the problem they are facing and devise the way you can solve their problem and bring smile on their face. Customer satisfaction oriented business strategy will help you sustain longer in the market. Tapping into customer behavior, feeling and need helps you build position and market your product efficiently without any hustle.

You must be wondering, right!! How to penetrate market with such strategy? Here comes “Digital Marketing” & “Digital Advertising” into action. They are based on data oriented approach where you can reach the specific customer as data gives you complete knowledge about your potential customer. You need to be aware of the digital devices your customer uses and social media platform they are in. In addition to this, you ought to track your customer activity on social media like their posts, likes, comments, friend circle etc. Proper research and better planning is the root of success as implementation then becomes easier.

While on due course of growing your business, your focus must be on building brand awareness based on the data of customer and understanding of their behavior you have. Banner ads through digital media platforms by means of digital advertising plays vital role in creating brand awareness. In addition to this, you may try for advertising campaigns on Google Ad Words. The PPC campaign is beneficial in fact. You can run multiple campaigns to create awareness of your brand. Utilizing Google search engine to your advantage has its own positive impact as Google occupies most of the potential market today. Online advertising is also a handy approach to creating awareness of your brand.

Keep in mind, your product or service must fulfill the aspirations of your customer. Your website landing pages must have detailed information of what customer is expecting hassle free. In a nutshell, invest your time in real time customer oriented product research, planning and methods of implementation. Don’t worry about rest, they will take their route.

Vikash Kumar Jha
SEO Specialist | Z1 Media
https://z1media.com/

Branding is associated with needs, emotions and competitive environments. Branding strategy is means to communicate your business goals, vision and values among audience. It plays vital role in the overall market acquisition.  In fact, branding is an experience that a business and consumer gains over a period of time. In order to thrive in the changing landscape of technological, demographic and business scenario, branding strategy plays vital role to stand out unique, relevant and dynamic.

Branding is a strategy to promote the product and create its awareness among mass audience. It is the language of that particular business. The global consumption is rising at alarming rate. This creates the demand of the product which generates the opportunities. Putting extra effort in maintaining brand value can help us beat competition and serve the rising demand.  In fact, branding adds value to the business.

How does it work?

A branding strategy involves understanding the market and customer needs, attachments, tastes, income and spending capacity.  With the proper homework of understanding the customer and market, various holistic approach is carried out. Constant brainstorming, planning, experimenting, executing helps a business create their image making it ready to explore various market opportunities. Branding is a medium to expand your business across the globe. In order to make a brand, branding agency prepares various strategies:

• Integrated brand strategy
• Brand positioning strategy
• Brand development strategy

Integrated Brand Strategy:

It involves cohesive, transparent and effective marketing plans based on nature of business and customers. One has to make detailed study of consumer needs and behavior. This should leave long lasting impression of the product into customers mind. Various ways are explored to connect the product with necessity and behavior of consumer.

Brand positioning strategy:

This strategy helps in identification of specific demand areas. Every consumer has different behavior and they have their own pattern as well as way of thinking. It involves making an impact on consumers thought process and buying behavior. As a result, the companies can prepare the specific product to connect with the consumers’ thinking and behavior.  The focus of strategy must be in establishing unique brand culture that motivates production as well as consumption.

Brand development strategy:

          The focus should not deviate away from culture of unique brand. It must be fresh as well as relevant.  Systematic organization of brand is not just a logo, a website or your business cards, it in fact is an experience and has to be wonderful in order to alleviate growth.

Who helps in Branding?

Here comes, Branding Agency, who assist in creating, planning and managing branding strategies for clients. It has major role to play in supporting advertising and promotions. Graphic design companies help in making logos, websites and cards relevant to the nature of business and consumer experience. Branding agency helps to establish trust and relationship in product which fulfils aspiration and need of consumer.

Conclusion:

In a nutshell, one can understand the nature of market and competition evolving every second. To stand out different and thrive in business, one needs to put in an extra effort in building unique and relevant brand culture. Your brand should create desire among customers to use particular product. Moreover, a product should also have a quality enough to fulfil the aspirations of consumers. Together, graphic design companies and branding agencies must work synergistically to improvise and innovate new strategies.

https://z1media.com/

India, being second only to China for internet user base provides opportunities for digital advertising.  There are almost 500 million people across globe on internet and in coming years, another 300-400 million people will join in. This data shows the latent potential in digital advertising space. Since, China is under trade war and battling protests in Hong Kong, various digital media companies seek to shift their base in India with high consumer base

Reports suggest Indian advertising market growth to be about $10 billion in 2019. There has been rapid shift of ad spending from traditional media to digital media as it helps industries to understand the consumer behavior which gives an insight to businesses to develop certain product for intended customer. This saves time, money and energy which boost the productivity. As we know the factors that drive brand growth are:

1. Product segmentation and targeting
2. Personalized creative product
3. Direct transactional relationship

Better Segmentation and targeting: 

Every business needs to learn what type of product they need to make? Who is their customer? What are likes and dislikes of their customer? What is their source of income? What age group will have their product? These insights are very well known by studying the user behavior on internet and on social media. Internet has all the information about the people on their platform. This helps the industries to build consumer     specific product and advertise them. This boosts profit and growth as well as business gets clear idea of where they are, what they have to build and whom to target and maximize their profit. These ideas are relevant for better segmentation and targeting.

Personalized creative content:

Content is the king and it has to be appealing to attract the customer. Once you have broad idea of your customer, you would be writing consumer specific content to attract them. The taste of child will be different from adults. Needs and thoughts vary among various age groups, isn’t it? Your content will have profound impact on your brand value.

Direct transactional relationship:

Digital mode of payment is gaining its ground.  In fact, with the digital revolution in place, customer and business like to have direct transactions for transparency and quick delivery of product.

Currently, the advertising expenditure on the digital advertising formats is led by social media (29%) followed by search (25%), display (21%) and video (20%). Digital video has quick growth with CAGR of 37% which will touch Rs 5,545 crore by 2021.  4G networks, cost effective data plans, smartphones, upcoming Jio Fiber net has driven digital ad spend growth in India. “Digital India” an initiative by the Government of India has further added boost to digital advertising industry here.

Service industry in India has embraced digital media to expand their business. Industries such as banking, financial services and insurance (BFSI) are experimenting with non-traditional media platforms such as YouTube and Instagram Stories to connect with users. Various multinational companies favor India as their advertising destination due to strong consumer economy. Digital ad spends currently stand at ₹ 10,819 crore. Its contribution to the total expenditure is 17%. Besides this, the Indian ad industry stands at ₹ 61,878 crore and is expected to touch ₹ 86750 crore by 2021 growing at a CAGR of 11%.  Accounting for 30% of the Indian population and 72% of the Facebook user base in India are the key target audience among most marketers today. 72% of Indian digital shoppers consume more than 102 minutes streaming music and video everyday making digital & mobile as significant part of an advertiser’s media mix.  As per the report, the FMCG sector which usually spends on traditional media has doubled its digital spending. The BFSI and consumer durables sectors have been found to have the highest share of ad spending on digital (38% and 36% respectively). The e-commerce sector which has been increasing its spend on television has witnessed a 4% increase in digital spends over the last year going from 30% to 34%.  In addition to this, some reports do state that the biggest driver on mobile-first social platforms will be video content. Spending on mobile videos has seen the highest growth, followed by display and social media.

In a nutshell, the unparalled growth of internet penetration and adoption is shaping India and its digital advertising industry. Driven by cheap data and affordable smartphone revolution, the digital advertising industry in India is expected to grow at a rate of 32% for each Rs 14,281 crore in 2019.

By Vikash Kumar Jha
SEO Specialist
Z1 Media-Inventing the future of Digital  Media and Advertising
https://z1media.com/

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right.

You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the “New Post” button, and tell us why you’re here.

Why do this?

• Because it gives new readers context. What are you about? Why should they read your blog?
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The post can be short or long, a personal intro to your life or a bloggy mission statement, a manifesto for the future or a simple outline of your the types of things you hope to publish.

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