Why is China now opening its market for Indian businesses?

China has vested economic interest in India provided the trade war with USA. China and India are the major populous countries in world. Through bilateral trade and opening up economy helps manufacturing and service sectors grow and expand thereby creating employment opportunities and meeting the consumer demand. With the global recession looming, export oriented economy …

Does Digitization Improves Organizational Performance?

Every organization seeks for the best performance and maximize output and enhance growth. Transparency, integrity and accountability helps in smooth functioning of your organization . I would like to say, yes! Digitization improves organizational performance. It speeds up the processes; gives you access to the performance data based on which you can make the plans …

How can you grow your Business with Digital Marketing and Media Advertising?

To expand the horizon of your business, you need to reach your customer and serve their purpose. You need to know the problem they are facing and devise the way you can solve their problem and bring smile on their face. Customer satisfaction oriented business strategy will help you sustain longer in the market. Tapping …

Branding and its Strategy

Branding is associated with needs, emotions and competitive environments. Branding strategy is means to communicate your business goals, vision and values among audience. It plays vital role in the overall market acquisition.  In fact, branding is an experience that a business and consumer gains over a period of time. In order to thrive in the …

$10 Billion market opportunity for Digital Advertising in India

India, being second only to China for internet user base provides opportunities for digital advertising.  There are almost 500 million people across globe on internet and in coming years, another 300-400 million people will join in. This data shows the latent potential in digital advertising space. Since, China is under trade war and battling protests …

Z1 Media-Innovating the future of Digital Advertising

Digital Media Advertising: To establish yourself in the market, reach the potential customer and drive the sales of your product, you need a platform and channels to create awareness among the audience. Digital channels like video, mobile, social media and search engines are helpful medium to reach your customer and engage them. Apart from this, …

Innovating Digital Media & Advertising

Be yourself; Everyone else is already taken. — Oscar Wilde. Hello Everyone!! I am Vikash Kumar Jha working at Z1 Media as a SEO specialist. This blog is meant to share my understanding on the scope of Digital Media & Advertising in business. I will be discussing on various products which helps the advertising to …

Introduce Yourself (Example Post)

This is an example post, originally published as part of Blogging University. Enroll in one of our ten programs, and start your blog right. You’re going to publish a post today. Don’t worry about how your blog looks. Don’t worry if you haven’t given it a name yet, or you’re feeling overwhelmed. Just click the …

Design a site like this with WordPress.com
Get started