Be yourself; Everyone else is already taken. — Oscar Wilde. Hello Everyone!! I am Vikash Kumar Jha working at Z1 Media as a SEO specialist. This blog is meant to share my understanding on the scope of Digital Media & Advertising in business. I will be discussing on various products which helps the advertising to… Read more

China has vested economic interest in India provided the trade war with USA. China and India are the major populous countries in world. Through bilateral trade and opening up economy helps manufacturing and service sectors grow and expand thereby creating employment opportunities and meeting the consumer demand. With the global recession looming, export oriented economy… Read more

To expand the horizon of your business, you need to reach your customer and serve their purpose. You need to know the problem they are facing and devise the way you can solve their problem and bring smile on their face. Customer satisfaction oriented business strategy will help you sustain longer in the market. Tapping… Read more

Branding is associated with needs, emotions and competitive environments. Branding strategy is means to communicate your business goals, vision and values among audience. It plays vital role in the overall market acquisition.  In fact, branding is an experience that a business and consumer gains over a period of time. In order to thrive in the… Read more

India, being second only to China for internet user base provides opportunities for digital advertising.  There are almost 500 million people across globe on internet and in coming years, another 300-400 million people will join in. This data shows the latent potential in digital advertising space. Since, China is under trade war and battling protests… Read more